Our Story

Our Story

Introducing our WillPowders founders and biohacking pioneers - Davinia and Matt.

A family brand built for real life, real energy and real food made convenient.

At 35, overweight and running out of answers, I was done being told to try harder. With four boys I was already run ragged most days and running on fumes. The only person who truly had my back was my brilliant partner, Matthew, who discovered the ketogenic diet and suddenly, for the first time, my biology started working with me, not against me. That moment changed everything. 

WillPowders was born from that kitchen table reset. A family brand built for real life, real energy and real food made convenient. We use ancient, time tested ingredients like bone broth, butter and MCTs, foods humans have thrived on for millennia, and we deliberately avoid emulsifiers and addictive tricks used by ultra processed food companies designed to keep you hooked, hungry and exhausted.

Boots on the ground

Provenance matters deeply to us. We visit the farms, we meet the farmers, we know the soil. We are about regenerative farming, not importing white label supplements from Asia and slapping on a brand. We have been to Taiwan to meet our kombucha tea farmers and see the regenerative land firsthand. We have stood in Swiss fields with the cows that produce our collagen, in Scandinavia with our bone broth cattle, in Ireland with the butter makers, and in Indonesia with the coconut farmers behind our MCT oil. We are boots on the ground, cameras rolling, and proud of it. While others hide behind greenwashing, we show up.

Satiety, Not Stimulation

We believe in satiety, not stimulation. Nourishment, not manipulation. Community, not shame. We call ourselves biohackers not in a sci-fi way, but in a human one. Hacking your biology so you can sleep better, think faster, feel more vital, more inspired, more creative and more confident. We are about living a long, healthy, active, exciting life with plenty of rest in between. Regenerative rest. Because energy is not about burning harder. It is about refuelling smarter.