#FFS FOR FATS SAKE
Introducing our WillPowders founders and biohacking pioneers – Davinia and Matt.
Together, they’ve spent years challenging conventional thinking around health and nutrition, travelling the world to source exceptional ingredients and building a family brand rooted in real food, biohacking and helping people take control of their health.
A family brand built for real life, real energy and real food made convenient.
At 35, overweight and running out of answers, I was done being told to try harder. With four boys I was already run ragged most days and running on fumes. The only person who truly had my back was my brilliant partner, Matthew, an ex-rugby player whose obsession with performance led him to discover the ketogenic diet. Suddenly, for the first time, my biology started working with me, not against me. That moment changed everything.
After years of acting in the 90s, writing four Sunday Times bestselling books and spending much of my life trapped in the yo-yo dieting cycle, I’d finally found something that worked. Many of the ingredients we relied on simply weren’t available in the UK, so we decided to change that.
WillPowders was born from that kitchen table reset. A family brand built for real life, real energy and real food made convenient. We use ancient, time-tested ingredients like bone broth, butter and MCTs, foods humans have thrived on for millennia, and we deliberately avoid emulsifiers and addictive tricks used by ultra-processed food companies designed to keep you hooked, hungry and exhausted.
Love Fat, Love Yourself