Partnerships
The WillPowders creator partnership
You create. We back you. We're hand picking a small group of creators to partner with. Real products, real commission, full creative freedom.
Who we are
WillPowders is the science backed nutrition brand founded by Davinia Taylor. We're built on a simple idea: count chemicals, not calories. No fillers, no nasties, and every batch independently tested.
Behind the products is a community of hundreds of thousands of people who've changed how they eat, move and feel. Your audience might already be in it.
What's on offer
Earn from day one
10% uncapped commission on every sale your code drives, tracked and paid automatically. And at featured moments through the year, boosted commission, sometimes double the rate, with bigger discounts for your audience. Partners always hear first.
15% off for your community
One unique code, the full WillPowders core range, friends and family included.
Free products, full creative control
Your welcome gift arrives before you've posted a thing, so you're creating with stuff you've actually used. No scripts, no quotas, no approval queues. We hand you the approved claims so you're never guessing, and everything else is yours.
Inside the brand, not outside it
A direct line to real humans who answer quickly, first word on launches, campaigns and events, the chance to have your content featured on our channels, and a seat in the community Davinia Taylor built, hundreds of thousands of people counting chemicals, not calories.
Our Brands
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WillPowders
The core range. Proteins, soups, collagen and more, for creators in food, wellness and everyday health done honestly.
The programme is open now.
WillPowders SPORT
Our performance nutrition brand, launching 1 September. For creators in training, running, sport and performance.
The creator programme opens soon. Register your interest and you'll be first to hear, and first considered.
How it works
Takes about two minutes
We review every application personally. You'll hear back within 14 days.
If it's a yes, you'll get your welcome pack and your Shopify Collabs invite. Your code and dashboard are live within minutes of signing up.
Your free products arrive. Try them properly, then create when it feels right.
Here's what we ask of you
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Based in the UK with a genuine interest in real food, wellness and cutting through nutrition nonsense.
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An engaged audience on Instagram or TikTok. We care more about how your audience responds to you than the size of the number.
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Honesty. Create what you believe, say what's true, and label your posts properly. That's the whole rulebook.
FAQs
Do I need a big following?
Open Accordion
No. Some of our best partners are under 10k. Engagement and content quality matter far more to us than follower count.
Is there a posting requirement?
Open Accordion
No quotas. We'd rather you posted when you had something genuine to say. The commission model rewards you when you're active, and that's the only pressure we believe in.
How do featured product moments work?
Open Accordion
A few times a year we put the spotlight on certain products: bigger discounts for your audience, boosted commission for you. We'll always tell partners in advance so you can plan content around them. They're the moments your code works hardest.
What's WillPowders SPORT?
Open Accordion
Our performance nutrition brand, launching 1 September 2026. Same standards, built for training, sport and performance. Its creator programme opens after launch, and the interest list above is the front of the queue.
Can I join both programmes?
Open Accordion
They're separate, because the audiences and products are different. But if you genuinely sit across both worlds, tick the SPORT box on your core application and we'll figure it out with you when the SPORT programme opens.
When and how do I get paid?
Open Accordion
Commission is tracked and paid automatically through Shopify Collabs. You'll see everything in your own dashboard, no invoicing, no chasing.
What can I say about the products?
Open Accordion
Whatever's true to your experience, and we'll give you a pack of approved claims for the health side, because UK law is strict about that for every brand, not just us. It's mostly copy and paste phrases that keep you safe.
I applied before and didn't get in. Can I apply again?
Open Accordion
Yes. We're growing the programme in waves, and a no now isn't a no forever.