Hero Ingredients

• Beef Bone Broth

  Beef Bone Broth is rich in protein and is a source of amino acids such as glycine and proline. These support collagen synthesis and may therefore support skin and joint health. The amino acids also have antioxidant and anti-inflammatory effects (see Glycine for more information).

• Celtic Sea Salt

  Celtic Sea Salt is a salt mined from nutrient-rich waters along the shores of France and Portugal. Compared to traditional table salt, the harvesting process means Celtic Sea salt contains more minerals and trace elements. Taken orally it can replenish lost electrolytes and therefore improve water absorption in the body.

• Steviol Glycosides

  Steviol glycosides are extracted from stevia. Stevia is a sweetener made from the stevia plant leaf – 300 times sweeter than sucrose. When used as an alternative to sugar, glucose is reduced in the diet, which has wide health benefits including anti-obesity and anti-inflammatory effects. Stevia has also been shown to reduce blood pressure in those with mild hypertension and have antioxidant effects.

• Cocoa Powder

  Cocoa is rich in flavanols, fatty acids and minerals (magnesium, copper, potassium, and calcium). Used for centuries, cocoa is associated with a range of health benefits from skin to cognition and cardiovascular health.

• Natural Flavour with Madagascan Vanilla Extract

  In the EU and UK for a flavour to be called 'natural' it has to be entirely made from natural ingredients. If it's specified, like 'natural lemon flavouring,' at least 95% of it must come from lemons. The other 5% must still be natural but it lets manufacturers adjust the flavours to suit different products.

• Resistance Dextrin

  Resistance Dextrin is a source of carbohydrate. This dietary fibre can support bowel function, for example, relieving constipation. It may have glucose lowering properties, believed to be linked its effects on gut microbiota.

• Silicon Caseinate (Milk)

  Silicon caseinate is from casein, a protein from milk. As a source of protein, it contributes to the building of muscle and reducing muscle wasting. Proteins can increase satiety and therefore reduce calorie consumption. Casein may have other health benefits. It can reduce low density lipoprotein (LDL) cholesterol (the bad cholesterol).

• Acacia Fibre

  Acacia Fibre is derived from Acacia trees, this traditional remedy is a source of fibre that supports immune health. It has anti-inflammatory and antioxidant properties and has been investigated for its role in inflammatory bowel conditions. As a source of fibre, it can support bowel function, for example, relieving constipation.

• Silicon Dioxide

  Silicon Dioxide is used as an excipient to stop the powders clumping together (an anti-caking agent).

• Hydrolysed Bovine Collagen Peptides (Grass-fed)

  Collagen makes up a third of all protein in the human body. It is important for connective tissue in joints and skin, bone and cartilage. Collagen comprises amino acids, particularly abundant in proline, glycine and hydroxyproline. The amino acids have antioxidant and anti-inflammatory effects (see Glycine for more information). Collagen powder been found to reduce skin aging, with a positive effect on wrinkle reduction, skin elasticity and hydration. It also has promising effects on dermal density and wound healing.

• Coconut Water Powder

  Coconut water is highly nutritious containing vitamins, sugars, amino acids, nitrogenous compounds, organic acids and enzymes. It has antioxidant and anti-inflammatory properties. It has been investigated for its use in ulcerative colitis, with some promising results.

• Citric Acid

  Citric acid alkalinises urine so is used in conventional medicine to reduce the symptoms of cystitis.

• Watermelon Flavour

  A natural flavouring, with a sweet taste.

• Aquamin MG Magnesium

  Aquamin MG Magnesium is a source of magnesium from a natural mineral produced from seawater. Magnesium is essential for cellular function, including muscle, nerve and enzyme activity. It has been shown to improve mood.

• Aquamin F Calcium

  Aquamin F Calcium is a source of calcium from mineralised seaweed. Calcium is important for bone and muscle health.

• Dandelion Root Powder

  Dandelion has been used since ancient times for its medicinal properties. It has been found to lower blood glucose concentrations and to have anti-inflammatory, antioxidant and pre-biotic activity.

• Himalayan Salt

  Himalayan Salt is the pretty pink salt mined from the Khewra Salt Mine near the Himalayas. Compared to traditional table salt, it contains more minerals and trace elements. Taken orally it can replenish lost electrolytes and therefore improve water absorption in the body.

• Horsetail Extract (Equisetum arvense)

  Horsetail extract has traditionally been used as an anti-inflammatory remedy and for urinary tract disorders. Active phytochemicals are believed to contribute to its anti-inflammatory and analgesic effect in people with rheumatoid arthritis. Its diuretic properties explain its traditional use for urinary tract disorders.

• Beetroot (Natural Colour)

  Beetroot is used as a natural colouring, but it is also a good source of vitamins and minerals. Abundant in flavanols and polyphenols, has antioxidant properties.

• Debittered Stevia

  Debittered Stevia is a sweetener made from the stevia plant leaf – 300 times sweeter than sucrose. When used as an alternative to sugar, glucose is reduced in the diet, which has wide health benefits including anti-obesity and anti-inflammatory effects. Stevia has also been shown to reduce blood pressure in those with mild hypertension and may have antioxidant effects.

• Calcium Pantothenate

  Calcium Pantothenate is a component of co-enzyme A, which is an essential enzyme for the metabolism of carbohydrate, fat and protein.

• Black Pepper Extract

  Beyond its use as a spice, black pepper has been used for its effects on glucose regulation. It has a wide scope of biological activity with antioxidant properties. It has anti-inflammatory properties and has been investigated for use in osteoarthritis with promising results on inflammatory mediators when combined with turmeric and ginger.

• Pyridoxal 5 Phosphate (Vitamin B6)

  Pyridoxal 5 Phosphate plays an important role in the metabolism of amino acids, fat and carbohydrate. It is essential for the formation of haemoglobin in the body. It may benefit symptoms of pre-menstrual syndrome and has been investigated for its effects on improving cognition. As it tends to be given with other B-vitamins in clinical studies, it is difficult to determine the effect of this vitamin alone.

• Inulin

  Inulin is an element of food, which has prebiotic properties and so is used to support gut health. As a source of dietary fibre it can support bowel function, for example, relieving constipation. It aids the absorption of magnesium, calcium and iron from the diet. Inulin is not absorbed from the bowel, so will not affect blood glucose levels.

• Taurine

  Taurine is an amino acid with antioxidant properties. It has been investigated for its effects in diseases caused by oxidative stress, such as diabetes. Taurine may also reduce low density lipoprotein (LDL) cholesterol (the bad cholesterol).

• Glucoronolactone

  Glucoronolactone has a role in the metabolism of medicines and toxins we consume. It is used in traditional Chinese medicine for its protective effects on the liver. Glucoronolactone may increase energy, alertness and performance and so is often added with caffeine to energy drinks.

• L-Phenylalanine

  Phenylalanine is an amino acid that may support mental health, particularly in depression. Phenylalanine has been investigated for use to alleviate symptoms of alcohol withdrawal and in pain management, but most studies are now old and were underpowered.

• Caffeine Anhydrous

  Caffeine is a stimulant of the central nervous system. It can increase wakefulness and alertness.

• N-Acetyl L-Tyrosine

  Tyrosine is an amino acid produced in the body from phenylalanine. It is a precursor for serotonin and dopamine. It may have beneficial effects on improving cognition.

• Choline Bitartrate

  Choline Bitartrate is a precursor of acetylcholine, choline plays an important role in metabolism. Choline supplementation may improve memory and has been associated with increased muscle strength. Owing to its effect on lipid metabolism, it has also been associated with use for reducing fatty liver disease.

• L-Theanine

  An amino acid that promotes calm focus without sedation and helps reduce feelings of stress. Supports a relaxed but alert mental state and can counter that ‘wired-but-tired’ feeling. Naturally found in green tea leaves.

• Mucuna Pruriens Extract (4:1)

  Mucuna Pruriens is a herbal medicine traditionally used as an aphrodisiac. It contains levodopa, a precursor to dopamine. It has been investigated for a wide range of medicinal uses based on its anti-diabetic, aphrodisiac, anti-neoplastic, anti-epileptic, and anti-microbial activities.

• Betacarotene (natural colouring)

  Betacarotene is used as a natural colouring (yellow). It is also a dietary source of Vitamin A (for example, in sweet potato). Betacarotene has antioxidant properties. In conventional medicine it is used to manage some photosensitivity reactions.

• Copper Chlorophyllin (natural colouring)

  A natural green colouring, found in plants, algae and blue-green algae. It has antioxidant properties too.

• Nicotinamide (Vitamin B3)

  Nicotinamide (Vitamin B3) has beneficial effects on blood lipid profiles, increasing high-density lipoprotein (HDL) cholesterol (the good cholesterol) and lowering low density lipoproteins (LDL) (the bad cholesterol). Nicotinic acid also has a positive effect on glucose tolerance. In view of this, it is associated with cardioprotective properties. It may also have anti-inflammatory properties. Nicotinamide is a precursor for NADH synthesis in the body (see Nicotinamide Adenine Dinucleotide Hydrogen for more information).

• Folate

  Folate plays an important role in the generation of new cells in the body and is an important supplement for fertility and during pregnancy. It has been investigated for its effect on cardiovascular health and cognition. We cannot make folate in the body, so we are entirely dependent on it from our diet.

• Methylcobalamin (Vitamin B12)

  Methylcobalamin (Vitamin B12) is a co-enzyme important in nucleic acid synthesis. It works with folic acid in several metabolic pathways in the body. It is important for immune function. There is evidence that Vitamin B supplements may be of some benefit in osteoarthritis, improving joint mobility and hand grip.

• Natural Sour Cherry Flavour

  A natural flavouring derived from sour cherries to enhance the flavour and provide an authentic taste experience.

• Beetroot, Carrot and Blueberry Extract (natural colouring)

  Beetroot, Carrot and Blueberry Extract is used as a natural colouring but is also a good source of vitamins and minerals (see under Beetroot and Betacarotene for more information).

• Natural American Grapefruit Flavouring

  A natural flavouring, with a sweet and sour taste.

• Natural Lemon Flavouring

  A natural flavouring from lemons, for a citrus taste.

• MCT (Medium Chain Triglycerides) Powder

  Medium chain triglycerides are involved in the metabolism of carbohydrates and lipids. They may improve memory function and increase satiety and reduce calorie consumption.